In Information by Sue Marshall

Well&Truly, is one of the fastest-growing snack brands in the UK*, is to be completely plant-based this year, coinciding with the launch of two new flavours, Banging BBQ and Punchy Pickles and a change in recipe for two existing products. This is part of Well&Truly’s commitment to bring flavour, innovation and a touch of naughtiness to plant-based snacks.  The brand’s Crunchies are made with all-natural ingredients, and have 40% less fat than the average crisp, keeping all the crave-worthy flavour to Well and Truly crunchie keep customers digging to the bottom of the pack (wait, where’s the catch?). Naughty flavour, nice ingredients – that’s why they’re naughty-ish.

The naughty-ish brand persona was launched in 2020 by none other than Gemma Collins herself (who else of course?). The campaign’s cheeky style mirrors that of the brand – a snack brand that’s not bad for you, just naughty-ish. Well&Truly snacks are available in 30g (80p) and 100g bags (£2), flavours include: Really Cheesy, Sour Cream & Onion, Smokey Paprika, Sea Salt & Cider Vinegar, Banging BBQ, Punchy Pickles. Available across the UK in Tesco, Sainsbury’s, Ocado, Wholefoods, Booths, Farmdrop and Waitrose.


*+110% growth YoY: Kantar 52 week ending March 2019