An award-winning gourmet popcorn brand has seen online sales rise 250% since the coronavirus pandemic began. Pre-lockdown, Popcorn Shed’s business was mostly wholesale, B2B and direct to cinemas, shops and distributors etc. But, while these traditional B2B customers were forced to close their doors, Popcorn Shed launched a digital marketing campaign to spread the word about the range to people at home.
Since its launch in 2016, Popcorn Shed has gone from humble beginnings in a garden shed to supplying top retailers, including Harrods and Selfridges, and exporting to over 20 countries worldwide.
“Customers love popcorn, and with all the movie nights in, for the time being, our products are a great snack,” says Laura Jackson, Director of Popcorn Shed.
Vegetarian and gluten-free, flavours include Salted Caramel, Say Cheese!, Berry-licious, Cherry Bakewell while Mini Pop! is a fully vegan range.
Available from Ocado, Amazon, Selfridges, Harrods and www.popcornshed.com (from £3.50).