The Great British Porridge Co. was launched in January 2018, with the aim of producing an all-natural alternative to the raft of sugar and sweetener-filled instant cereals available on the market. The brand produces three products: Strawberry & Peanut Butter, Red Berry & Pumpkin Seed and Blueberry & Bananas. They are all made using the finest ingredients and are dairy free, gluten free and suitable for vegans and vegetarians. The products are available in 385g bags, RRP £3.99.