A plant-based food has made it onto the menu of London’s Michelin-starred pub The Harwood Arms. The award-winning eatery known for its focus on British food and game is using THIS plant-based bacon to mimic the taste, texture and appearance of meat, in its first-ever creation of a meat-free alternative to its famous scotch egg dish. The meat-free Glamorgan Scotch egg (£5.50) features a mixture of herbs, leeks, cheese and THIS plant-based bacon to create a savoury and meaty taste.
The partnership follows the increased demand for meat-free options from diners as an estimated 8 million Brits are eating more plant-based food now than ever before, while the global meat substitute market is expected to reach $17.5bn by 2027 largely due to Covid-19. Andy Shovel, Co-Founder of THIS, said: “This collaboration represents a major step forward in plant-based food innovation where products are now so realistic, they are welcomed into the world of fine dining.”