Hug-in-a-mug

In Hot drinks by James Anstee

Iconic British brand Horlicks has launched a dairy-free version of its hot malted drink, Horlicks Vegan, designed to be made with a milk alternative.

The family-favourite brand, which has been a staple in pantries across the country for nearly 150 years, has signature creamy and malty characteristics. It is the oldest malted drink brand (in fact it is older than the tea bag which dates from 1904). Made in Britain since 1906 using British farmed wheat and barley, it has a strong British heritage, and formed part of the forces kitbags during WW2 due to its ‘complete and well-balanced nourishment’.

Registered by The Vegan Society, the new formulation has been developed to cater for vegans but also for those who have dairy allergies. It’s ideal for kids and adults, can be enjoyed hot or cold, and contains 14 key vitamins and minerals. Trials have shown that the new product tests particularly well with popular barista alternatives, creating the same, thick, creamy and warming hug in mug as the original favourite.

Horlicks Vegan is available exclusively with Asda RRP £3.49 (400g jar).